Rebranding StormKing Art Center.
Logo
Postcard
Rebranding for Storm King Art Center, a 500-acre outdoor museum located in New York’s Hudson Valley.
Storm King has been dedicated to stewarding the hills, meadows, and forests of its site and surrounding landscape. The museum supports artists and some of their most ambitious works.
Exhibition Posters
The Storm King Art Center logo is inspired by the many heavy metal sculptures in the museum’s collection. The subtle rounded edges reflect the organic qualities of nature, while the sharp, angular traits capture the bold, industrial forms of the artworks. This balance between structure and fluidity represents the harmony between art and the natural landscape at Storm King.
Typeface - Pastiche Grotesque