2023 Children’s Spring Festival Poster/Cover
I've created this cover for the Children’s Spring Festival, part of the New Year Gala Show in 2023, organized by the Youth Future Foundation. Working closely with stakeholders, I led the development of a these series of posters and assets tailored specifically for the Chinese Spring Festival celebration.
2023 Spring Festival poster
The 2023 Spring Festival poster uses a central composition to create balance and draw the audience's attention directly to the title. I tries to create hierarchy by placing important elements in the center, using patterns and shapes to emphasis the focus.
2024 Children’s Spring Festival Poster/Cover
In this cover design, the little dragon scrapes open the red paper with its claws, revealing the children, symbolizing the passage to the new year. For information-rich posters like this one, I try to use composition, color and sizes to create visual hierarchy. I try to leave some space around the poster to give it room to breath for a clean, functional cover at the same time fun and playful.