Van Leeuwen x Fila Collaboration Poster
For this project, I proposed an interactive popup space for a fashion company in collaboration with an ice cream shop. This collaboration event between Van Leeuwen and Fila, offering free ice cream, aims to bring together two renowned brands for a delightful occasion. I've designed posters to promote the collaboration and to reach a broad audience. I aimed to blend both brands' styles using colors and visuals for a unified, fun design.
I utilized lines and bold shapes to create contrasting, playful designs.
Here are the initial sketches for the immersive popup space. With drawings I explore the shapes of the structure as well as some outer and interior designs. I tried to unify the poster with these on site structure to reinforce the visual identity of the popup space and to provide a sneak peek into what visitors can expect from the actual experience.
Long scroll digital poster
Designed to engage users with a continuous flow of content, revealing details as they scroll down making the poster more immersive.